For Immediate Release
February 15, 2017
The Urban Trials
The Urban Trials series of obstacle races announced the acquisition of tangible and intangible assets from the recently closed BattleFrog Series.
“I’m pleased to announce The Urban Trials has acquired a significant amount of assets from the BattleFrog Series, which ended its operations at the end of 2016,” said Daryn Hillhouse, CEO and founder of The Urban Trials. “This acquisition allows us to expand our vision of staging an incredible, mass participation, family-friendly, obstacle fun run series, and we look forward to welcoming all the BattleFrog fans to the Urban Trials brand.”
The negotiations with BattleFrog management were conducted by Mr. Hillhouse and Garnet Heraman, an Urban Trials board member and strategic advisor. “The acquisition includes tangible assets such as state-of-the-art aluminum obstacles, as well as certain intangible assets such as the BattleFrog Facebook company page,” said Mr. Heraman. “This gives us a great head start on establishing a national footprint in 2017.”
THE URBAN TRIALS
The Urban Trials is the next evolution of the fun run and obstacle race industry:
- Family Friendly – Kids, parents, grandparents, aunts & uncles, anyone can take part
- Easy & Fun – Entry-level obstacles achievable by all ages and any level of fitness
- 100% Clean – No water, mud or paint to ruin your clothes
- Accessible – Easy to get to with Uber, bus or streetcar
- Healthy Exercise – A great family day outdoors
The Urban Trials has it all: 15x entry-level obstacles, and awesome mental challenges, infused with technology. This is the first ever event to be powered by a smartphone app, which participants will use to look for codes, search for clues, test their memory and solve puzzles, all while getting some healthy outdoor exercise!